Create a successful game trailer in 5 steps
Game trailers are one of the most powerful marketing assets you can have in your creative arsenal. Properly done it has the power to trigger emotion, build anticipation and give viewers the chance to...
View ArticleWhat’s coming with iOS 15 – WWDC 2021
Every year, Apple’s Worldwide Developers Conference (WWDC) brings big news to the digital world. Its 2021 edition introduced new tools that will change the game in the App Store with the launch of iOS...
View ArticleInstagram wants to be the new TikTok
Instagram is ten years old and the fourth most downloaded app of the decade. Despite its early success when it was released (it reached 1 million users 2 months after its launch), can it still keep up...
View ArticleYouTube is going after TikTok’s crown with the launch of Shorts
Do you want to watch cute puppies? Hilarious pranks? Make-up tutorials? Live gaming? You can find it all on YouTube. Ever since it launched in 2005, YouTube has always been the reference in online...
View ArticleMobile video monthly #14 July 2021 : longer TikToks, restricted ad...
July was a busy month in the app world! Fleets met its end and Pinterest banned fat-shaming ads, not to mention the plethora of new tools coming to TikTok. Learn about all the latest news below!...
View ArticleWhat you need to know about Apple’s Product Page Optimization – WWDC21
A/B testing has been available on the Google Play Store since 2015, 6 years later, it’s finally coming to the App Store. At the beginning of June, Apple launched the 2021 edition of its WWDC during...
View ArticleMobile video trends of 2021
We’re already through the first half of 2021 and it’s a great opportunity to look back on trends that emerged at the beginning of the year. In both 2020 and 2021, we’ve had to face the Covid-19...
View ArticleApple’s Product Page Customization – WWDC 2021
On the third day of their 2021 edition of WWDC, Apple introduced 2 new tools for your app’s product pages: product page customization and product page optimization. In this article, we’ll focus on...
View ArticleNew ASO rules coming to the Play Store
Changes are coming to the Google Play Store! While Apple made some big announcements for its App Store coming in the second part of 2021, Google’s been leaving clues and updates in its wake. Google...
View ArticleMobile video monthly #15 – August 2021: TikTok Stories, localized reviews,...
Fleets are out and TikTok Stories is in! TikTok is going on Snapchat’s and Instagram’s turf with a new stories feature, still in beta testing while Twitch is launching an all-new ad format and Google...
View ArticleWhat’s happening with the App Store in-app payment fees
Apple’s recent announcement concerning its fees over in-app transactions made big news. Indeed, the 30% fee collected by Apple on every in-app purchase is something every developer is well aware of...
View ArticleHow to optimize your creative assets for iOS 15
We’ve already told you everything you need to know about the upcoming iOS 15 tools. But now that it was released (on the 20th of September), it’s time to talk about how you can optimize your creative...
View ArticleFrom iOS 14.5/15 to Google’s Sandbox: the impact of privacy on app marketing
In 2018, the European Union’s General Data Protection Regulation (GDPR) took effect and launched the beginning of a new era in data privacy. Now the industry’s giants are trying to prove to their...
View ArticleMobile video monthly #16 – September 2021: iOS 15 is here, App Annie charged...
Apple finally launched iOS 15 on the 20th just after announcing the new iPhone, Pinterest is the last one in a long line of social media trying to implement a TikTok-like feature, Facebook landed in...
View ArticleHow to advertise your app on Instagram Reels
2022 is getting closer and TikTok is undisputedly reigning as the top social media app. The app even dethroned Facebook as the most downloaded app of 2020 (except for January, TikTok has been the most...
View ArticleEpic vs Apple: what happened and what does it mean for developers?
In August 2020, Epic filed a lawsuit against Apple after they removed Fortnite (Epic’s game) from the App Store. 9 months later, in May 2021, the trial took place in Oakland, California, under the...
View ArticleHow to mix holiday marketing and seasonal ASO?
This is a guest post by Irina Heinz from Checkaso Seasonal ASO is an additional way to boost app traffic. It helps to gain visibility in app stores and engage new users. Seasonal ASO is the...
View ArticleWhy you should localize your app’s listing page creatives
Localization is often an underrated tool of App Store Optimization. However, making sure that your listing page is easily accessible and understandable for every potential user is a necessity. Of...
View ArticleMobile video monthly #17 – October 2021 – Lots of news for the App Store and...
October was a really busy month. Apple, Google, and Samsung held events to introduce new products, and both the Play Store and the App Store have some new things brewing. Facebook is still facing...
View ArticleHow to add localized assets on the Play Store
Localization is a key element of ASO. But now that you’ve prepared all your localized assets, where should you go from there? Don’t worry, we’re here to help you navigate how to add all those things to...
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